25th October — Day 1

Registration Opens
MarketKey and Chairman's Introduction

Ken Amann, Executive Consultant, CIMdata, USA

The sky's the limit? Reaching for the value of PLM at Boeing Commercial Airplanes

Product lifecycle Management has become critical for improving cooperation between business functions, supporting globalization and most significantly reducing lead times and costs. It has also been a key enabler for establishing common processes, improved integration with the supply chain and increasing production rates.  However, despite large investment and company led focus, the full value of PLM remains elusive.  This presentation will review BCA’s PLM journey of the past 20 years and thoughts for improved value realization in the future

Kevin R Fowler, Chief Architect Commercial Airplanes Processes & Tools, The Boeing Company, USA

The Model-based Collaborative Enterprise: Challenges, Opportunities, and the Future of PLM

The next-generation collaborative enterprise will leverage PLM technology and model-based product definitions to enhance product quality, product sustainability, and user experience. Authors and consumers will exchange product data via integrated systems with intelligent interfaces to minimize error and maximize the use of virtual technology. Key elements of this presentation include:

  • A look at the role of data authors and consumers in an organization and their respective needs for digital product data.
  • The role of the virtual product model in the communications process throughout the product lifecycle.
  • A look at the architecture for a next-generation Unified Collaboration Systems.
  • Challenges in implementing next-generation PLM tools.
  • Opportunities that have emerged from next-generation PLM tools, architectures, and interfaces
  • How PLM can be integrated into modern engineering and technology curriculum to address shortages in a technically skilled workforce.

Nathan Hartman, Associate Professor Department of Computer Graphics Technology, Purdue University, USA

Coffee Break
Designated Networking Time
Design for the Supply Chain

Time-to-market is fundamental to global competitiveness. Optimizing the flow of products through the supply chain is critical to this endeavour. How do we facilitate the hand-over of the product at each step in the supply chain, reducing time and cost? It starts in the design phase.

Design engineers need to understand and work with the supply chain. Learning from DFM and concurrent engineering, and using emerging technologies such as cloud, a real collaboration is possible in all phases of the design, engineering and production of the product.

Using reference models such as SCOR and DCOR, the efficiency of both design and supply chain can be assessed and improved.

Speaking live via web-link.

Christian Verstraete, Chief Technologist - Cloud Strategy, Hewlett Packard, Belgium

Making the Case for PLM -- Not Just for the Big Kids Anymore

IT resources are limited. Bandwidth for anything outside the current scope of work doesn't exist. Against that backdrop of stressors, however, PLM offerings are broader than ever, with something for almost every size of group and business process.

This session will look at how companies of all sizes can evaluate whether a PLM system is for them, what to consider, how to make the case for investment and what that case should include. We'll also touch upon best practices that have emerged from successful deployments, and the role organizational issues have in their success.

Monica Schnitger, President, Schnitger Corp, USA

Focus Group

An opportunity for small group networking and discussion between peers and speakers from this industry. Attendance is limited so if you have not pre-registered please contact a member of MarketKey Staff.

Industry Spotlight
Medical Device

Innovation is key to all product development organizations, for medical device companies innovation speed and flexibility must be balanced with ensuring the highest quality results for patients. through a structured process framework. A PLM system implemented properly with good business process development can allow companies to leverage global talent, increase innovation time and reduce the risk associated with decentralized global resources.

This presentation will address;

  • Business Drivers that lead to a  PLM Implementation
  • A formula for establishing a successful PLM implementation effort 
  • Importance of ubiquitous world wide access to a PLM platform 
  • Results at Carestream to date

David Sherburne, Director of Global R&D Effectiveness and Engineering IT, Carestream Health, USA

Industry Spotlight

Centralized Product Development & Regional Commercialization with PLM

Many companies are looking to emerging regional markets to fuel sales growth. These emerging markets have unique product and regulatory requirements that must be defined and managed to create an effective regional product portfolio. With development of these regional products often done using centralized product development resources, how can you ensure regional needs and participation are included in this process?

The key: a centralized repository of global information and global design/development collaboration.

You will learn how one of the world’s largest direct sellers of skin care and cosmetics is using PLM to execute global product strategy and develop compelling regional product offerings with centralized product development.

Beth Lange, Chief Scientific Officer, Mary Kay, USA

Focus Group

An opportunity for small group networking and discussion between peers and speakers from this industry. Attendance is limited so if you have not pre-registered please contact a member of MarketKey Staff.

Case Study: PTC
Global Product Development: Optimizing

Delivering innovative products to markets worldwide requires more than an understanding of customer need.  It requires an ability to design and build products in a globally distributed, 24 hour environment.  This session will highlight the key obstacles to effective global product development and reference companies who have successfully faced these challenges head on and achieved market success.

Ron Watson, Director, PLM COE and IT Architecture, Xylem Inc, USA
Graham Birch, Senior Director of Product Management, PTC, USA

Case Study: Accelrys
Assessing the Maturity of Innovation within PLM

Bring your WIFI connected device (smartphone, tablet, laptop) and participate in this interactive workshop.  Attendees will take part in an exercise to assess the readiness of their PLM infrastructure to support innovation in product development, and discuss the group results to various industry benchmarks.

A case study will also be discussed, explaining how one manufacturer is using this maturity model to create a roadmap for consistent, sustainable innovation.  Attendees will also receive a private, personalized 12 page report detailing their individual results.

Ted Pawela, Sr. Director of Materials Science Product Marketing, Accelrys, USA

Buffet Lunch in Exhibition Hall
Industry Spotlight: Automotive
Creating value through PLM

Effective PLM as a catalyst for cultural change and global systems / process standardization. This session focuses on TI Automotive's experiences, 7 years into deployment, in creating the PLM business case, aligning IT and business strategy, critical deployment factors, measuring value and some lessons learned along the way.

Mark Halbish, Global PLM Director, TI Automotive, USA

Industry Spotlight: Food & Beverage
Product Challenges & Complexity from a Pasta Perspective

How do you get from “everywhere data” to an integrated “product information” system? How do you change a spreadsheet focused culture to a complete and connected solution that is accessible by anyone? American Italian Pasta Company (AIPC) shares their story of how they reduced wasted time and effort, centralized their key data points, and gained efficiencies in productivity.

Darryl Poore, Director, Advisory Services, PSC Group, LLC., USA

Focus Group

An opportunity for small group networking and discussion between peers and speakers from this industry. Attendance is limited so if you have not pre-registered please contact a member of MarketKey Staff.

Case Study: SAP
Driving knowledge transfer with 3D Visualization

Joy Global has been using 3D visualization software for several years to aid production of graphics for marketing and technical publicationsand to leverage the 3D data to produce compelling animations for both training and marketing. Hear how Joy Global has been able to automate and streamline the production of its technical support publications such as maintenance training and technical service manuals by using the SAP Visual Enterprise solutions.

Using 3D visualization tools can reduce both manual steps and content development time, enabling manufacturers to increase the amount of 2D and 3D content included in their documentation. With less text and more, higher quality graphical content, manufacturers can expect more effective knowledge transfer to  their customers and field service engineers. This session will examine how to overcome challenges including:

  • Culture and methods are traditionally based on 2D content
  • Inadequate availability of complete 3D product information
  • Resistance in using 3D information for training
  • Concern over providing sales access to IP rich CAD models


Daniel Armour, Technical Services Manager, Joy Global, USA
Brian Soaper, Principal, Business Development , SAP, Germany

Case Study: Oracle
Prime your Product Value Chain Learn How Innovative Leaders Design and Commercialize Winning Products

Learn How Innovative Leaders Design and Commercialize Winning Products

To manage growing product complexity and innovation challenges, PLM solutions are becoming staple investments. But as product information continues to span more and more functions inside the company and out, stand-alone PLM implementations must evolve to serve new needs in a fully connected world. Global innovation leaders and pioneers alike leverage Oracle’s enterprise Agile PLM solutions to mature their development processes and manage the complete product value chain, establishing best practices to design and commercialize products that win. In this workshop session, Oracle and St. Jude Medical will discuss Agile PLM’s proven record and visionary approach to managing innovation across industries to ensure new product quality, compliance and success.

Tim Brown, Manager Quality Documentation, St. Jude Medical, USA
John Kelley, Vice President PLM Product Strategy, Oracle, USA

Afternoon Tea
Designated Networking Time
PLM's Role in Software Development

This session will introduce GM's views of vehicle systems engineering concepts, including engineering processes and challenges regarding ALM.  In addition, innovation focused upon integrating a wide range of vehicle requirements with a multi-axis, multi-BoM  IT solution assembly structure will be presented.

Fundamental views of how the CM-II change management process, including ECN, ECO, and ECR will also be presented.  The focus of the presentation will be centered upon eliminating complexity, waste, and implementing automation to improve business results.

William D. Bone, Director, IT Strategy, Enterprise Solutions Development, General Motors, USA
Craig Brown, PLM Leader, General Motors, USA

Unlocking the Value of PLM

As a multiyear journey Product lifecycle management requires effort on change management, alignment and communication to engage the organization.

Once achieved the opportunity exists to unlock the value and truly make an impact on the efficiency of the organization. This session will assess how to truly extend the value of PLM.

Stephen Repinec, Director R&D Product Lifecycle Management, Colgate Palmolive, USA

Focus Group
Medical Devices

An opportunity for small group networking and discussion between peers and speakers from this industry. Attendance is limited so if you have not pre-registered please contact a member of MarketKey Staff.

Evaluating the tangible benefits of PLM can prove complex.

This session aims to provide a frame of reference for best practice implementations drawing on historical data. Identifying:

  • The reasons for investing in PLM
  • Typical cost baselines
  • Quantitative and qualitative measurements to monitor your PLM programme

Peter Bilello, President, CIMdata, USA

Champagne Reception

Board the William Gacy paddle boat for drinks and canapes on an elegant and relaxing dusk cruise around the stunning Stone Mountain Lake, hosted by GoEngineer.

Evening Dinner on the Deck

26th October — Day 2

Best in Class AND Best Integration. Cross-examine us! Find all answers for SAP PLM

ERP systems are often seen as transactional systems, not flexible enough to meet the needs of PLM ... Read More

BOM Management Master Class

ERP systems are often seen as transactional systems, not flexible enough to meet the needs of PLM. As a result many companies build a second major platform for business critical data and processes besides ERP: PLM.

Wouldn’t it be great to have one system that is both ERP and PLM at the same time?

From our experience SAP can be truly be this system – and many companies have gained considerable benefits from such an implementation.

Come in and challenge us! Let us find out how powerful SAP PLM is – and where the limits are.

Achim Rossel, Vice President | Business Development, DSC Software AG, Germany

Next Generation 'Lean PLM'

For manufacturing companies the term 'Lean manufacturing' represents... Read More

Next Generation 'Lean PLM'

For manufacturing companies the term 'Lean manufacturing' represents; efficiency, optimizing workflow, increasing productivity, reducing both time & cost. During this session Oleg Shilovitsky (Autodesk's new head of PLM product development) will discuss how the next generation of PLM enables a new 'Lean' approach to rapid implementation. Autodesk's cloud approach makes PLM easy-to-use, simple-to-deploy and is flexible and configurable to meet specific business process needs. This new approach is rapidly expanding the opportunities for PLM across the enterprise.

Oleg Shilovitsky, Sr. Director, PLM and Data Management, Autodesk, USA

Collaborative PLM - How to engage partners and 3rd parties in your PLM solution

PLM can be complicated enough to implement relying on partners for design and manufacturing ... Read More

Collaborative PLM - How to engage partners and 3rd parties in your PLM solution

PLM can be complicated enough to implement relying on partners for design and manufacturing within the walls of your own organization, but expanding its use to your development partners, suppliers, and manufacturing partners adds even more complexity.  As more companies are leveraging 3rd parties issues around security, IP protection, support, and administration are being revisited in PLM solutions to address the need.  Join this discussion to hear how others are dealing with these issues and how you can help to bring a true collaborative experience to PLM and your product development organization.

Chaired by Paul Cantrell - Director, PWC

Paul Cantrell, Director, PwC, USA
Kevin Schwartz, Partner, PwC, USA

BOM Management

BOM management concepts have changed over the years due to maturity of PLM systems and globalization ... Read More

BOM Management Master Class

BOM management concepts have changed over the years due to maturity of PLM systems and globalization. In case of a disconnect between engineering and manufacturing, either due to time reasons (manufacturing comes later in the process) or due to globalization issues (design anywhere – manufacture anywhere) the BOM is the information carrier between the two stages. PLM and ERP integration is one of the most discussed topics in forums and Jos will discuss with the audience trends and best practices for companies where engineering and manufacturing are separated

Jos Voskuil, PLM Consultant,, Netherlands

Integrating PLM and Systems Engineering

Systems engineering typically resides within the engineering group while PLM is often IT-centric ... Read More

Integrating PLM and Systems Engineering

Systems engineering typically resides within the engineering group while PLM is often IT-centric. However, there appears much to gain by combining systems engineering and PLM.

Issues may include:

Introducing systems requirement and risk management into PLM.

Extending systems engineering beyond the development cycle into the lifecycle. This discussion aims to identify the current challenges and opportunities in further integrating PLM & Systems Engineering and to increase understanding of the different strategies organisations are pursuing.

Michael Grieves, PLM Author, Consultant, Professor, NASA, USA

Chairman's Introduction

Ken Amann, Executive Consultant, CIMdata, USA

Opening Keynote
Lean and PLM: Operation Excellence

Innovation is the life blood that powers our companies and even our countries.  But are we getting the throughput our organizations need to power the growth we want?

A look at:

  • How Lean methods applied to Product Development coupled with effective product management can drive an organization's top-line growth and profitability.
  • Dynamic Obsolescence as a Product Life Cycle strategy.
  • Delivering a 5-fold increase in product development introduction rate

Dantar Oosterwal, Partner and President, Milwaukee Consulting Group, USA

PLM at the World's Biggest Brand

Consumers are demanding more from Consumer Goods Companies than ever: more sensitive products, greater transparency around ingredients and their sources and faster access to product information.

All this requires transformational capabilities that effectively and efficiently manage product related decisions and resulting product definition information from idea to end of life.

Learn how The Coca-Cola Company has first established a robust Product Data Management capability by using repeatable, accurate processes enabled by technology. And discover how product data is now turned into actionable information across the extended enterprise.

Christophe Boudard, PLM Director, The Coca Cola Company, USA

Coffee Break
Networking Time
Where is the MBOM?

With the upcoming of PLM, companies started to struggle and later understand the fact that within their major business systems ( PLM, ERP, MRO ) various concepts of Bill of Materials reside. 
In addition globalization lead to a physical disconnect between engineering sites and manufacturing locations.

The engineering Bill of Material (EBOM) becomes the key information carrier for engineering teams around the world to collaborate in an efficient manner. The manufacturing Bill of Material (MBOM) is the base for manufacturing which could be anywhere around the world too.

In this session Jos will discuss the various BOM concepts that exist, and why  the location of the MBOM is crucial for efficiency and business benefits.  Questions like:

  • Is the MBOM only in ERP or is it crucial for PLM to manage the MBOM? 
  • How do you handle multiple BOMs through an enterprise ?
  • Do we need multiple BOMs ?

Jos Voskuil, PLM Consultant,, Netherlands

The Human Factor: Cultural Change Management

PLM is not just an IT issue. This session asses the implications of failures to win support amongst business process owners and effected departments and the need to align the PLM form and strategy with wider business goals and priorities.

  • The role of the C-suite
  • Effective training strategies
  • Understanding your own culture

This discussion aims to be a working group enabling participants to connect around the topic of People and PLM.  The panelists bring a wealth of experience but the focus will be an interactive opportunity for delegates to pose such questions as, “How did you handle…?” and “How might you handle…?

Korhan Sevenler, Director, PLM, Xerox Corporation, USA
Dan Raker, President, ConnectPress, Ltd., USA
Paul Peck, Chairman, Zero Wait-State, USA
George O'Brien, NA PLM Proj Manager, Michelin North America, USA

The state-of-the-state of multi-platform PLM

PLM is mission-critical for many companies, yet they are stymied when they cannot easily share data and process info with partners and subsidiaries that use different PLM solutions. Join suppliers and thought leaders to understand the latest developments regarding the opportunities, barriers and controversies surrounding cross-platform interoperability, compatibility and integration. What are the latest initiatives? What's the impact of the cloud? How does open source fit in?

Monica Schnitger, President, Schnitger Corp, USA
Matt Greene, VP Marketing, Americas, Siemens PLM Software, USA
Marc Lind, SVP, Global Marketing, Aras, USA
Brian Soaper, Principal, Business Development , SAP, Germany
Jon Gable, Strategic Planning Director, Dassault Systemes , USA
Rob Cohee, Sr. Manager, PLM Product Managers, Autodesk, USA
Graham Birch, Senior Director of Product Management, PTC, USA

Industry Spotlight
Consumer Electronics

Xerox developed their PLM roadmap after a short and intense study involving outside consultants and internal subject matter experts. The roadmap implementation follows a formal process and adapts to the changing needs of the business. The presentation will address the lessons learned from the following key activities:

  • Developing a PLM Roadmap and Business Case
  • Phased implementation of the PLM Roadmap
  • Retiring legacy systems
  • Business case tracking
  • Compliance Management and Sustainability
  • Partnering with the PLM vendor (Siemens)
  • Partnering for offshore IT solutions (TCS)

Korhan Sevenler, Director, PLM, Xerox Corporation, USA

Focus Group
Food & Beverage

An opportunity for small group networking and discussion between peers and speakers from this industry. Attendance is limited so if you have not pre-registered please contact a member of MarketKey Staff.

Case Study: Siemens
A multi-year PLM implementation at GE Transportation

This presentation will cover the overall PLM implementation strategy at GE Transportation. In particular the following topics will be covered: How was the strategy laid out? How was the business case built? How was the strategy translated into tactical implementation? What were the lessons learned? This presentation will also gives an overview of the first phase that was implemented, including engineering and manufacturing change management, Bill of Materials management (eBOM/mBOM) and document management.

Henri Thevenot, Master Black Belt - PLM, General Electric, USA
Matt Greene, VP Marketing, Americas, Siemens PLM Software, USA

Case Study: Nobletek
End-to-End PLM for Nuclear/Energy Sector

San Onofré Nuclear Generation Station (SONGS) located 60 miles south of Los Angeles, is one of the major sources of energy for California.

The goal was to extend the life of the plant and also to reduce the annual maintenance downtime. This session will explore how NobleTek helped SONGS achieve this goal with PLM over the last 7 years.

This is an excellent example where along with implementation of ENOVIA SmarTeam, NobleTek addressed many issues and process bottlenecks and eventually replaced all of their home-grown data management systems. The implementation involved many aspects such as Legacy Data and application migration, process automation, simulation using DELMIA, 3D piping and Parts Catalog in CATIA V5 and integration with SAP.

This case study will touch on the technological, process and cultural aspects of a successful implementation

Anand Joshi, Managing Director, Nobletek, USA
Kurt Jauert, Director of Business Development, Nobletek, USA

Roundtable Lunches on the Deck
Industry Spotlight - Aerospace/Defence
Standardized PLM at ATK to Drive Mission Success

The Aerospace business structure is comprised of many discrete programs/projects executed to deliver mission success thus providing customer value and in return driving company profits.  With such diverse programs/projects being run simultaneously standardized processes married to tools are critical to ensure a level of commonality in a matrixed organization to deliver results.

ATK has been a long time innovator of PLM capabilities.  Standardized PLM has helped ATK address several business challenges in the drive to mission success.  This session will review some of these challenges, results achieved, and how standardized PLM helped drive solutions to address these challenges.

Paul Nelson, PLM Systems Engineer, Alliant Techsystems Inc, USA

Industry Spotlight - Apparel
PLM footprint: Connecting Technology and Change Management

This case study will demonstrate the potential to deliver enterprise-wide benefits by enabling collaboration between internal and external business partners integrating different elements of a style or raw material so it can be owned by different users.

Focus on workflow to provide simple and effective time and action calendars to track progress through the product lifecycle.

Moving beyond iterative value chains towards customer focused innovation orientated processes

Elle Thompson, VP of PLM and Special Project Operations, Marc Jacobs, USA

The 2012 State of PLM

Well into its second decade as a enterprise solution, it’s commonly accepted that PLM systems are becoming more of a ‘mass mover’ technology. But a number of questions remain unanswered, including:

  • How much has been PLM really been deployed?
  • What types of capabilities are being deployed most frequently?
  • What are the intentions of organizations over the course of the next year?

This session will present findings from a survey based research study that paints an accurate picture of the state of PLM. This presentation will coincide with the publication of the study’s research report.

Chad Jackson, President and Founder, Lifecycle Insights, USA

Harnessing Disruptive Technology’s with PLM – Asking the right questions

Corporations are experiencing four key “Information System” challenges:

  • Exponential increase in Product Data
  • Increasingly complex business processes
  • Intelligent CAD tools that produce very complex models
  • Keeping the lights on - Rising IT costs with a large % going towards maintenance

Meeting these challenges requires the use of multiple technologies such as PLM, Intelligent CAD, Cloud, and Virtual Machines,

Together these represent a new Disruptive Technology Paradigm.

This presentation will review these technologies and the key questions raised as corporations embrace this disruptive technology paradigm.

Joe Kennedy, Retired J&J MD&D PLM Task Force Lead and DePuy Spine R&D Engineering Services Director, Independent, USA

Afternoon Tea
Enabling PLM in the Contract and Electronic Manufacturing Services (CM/EMS)

Enabling PLM in a contract manufacturing company with products ranging from consumer electronics, medical, automotive, aerospace, high tech manufacturing, etc..  can be a daunting task.  This session will be focused on Flextronics strategy and approach to developing and implementing a PLM program that considers the entire value chain and the significance of process and  technology to receive, manage and disseminate information to all upstream and downstream systems in the enterprise, with focus on:

·         Master Data Management (MDM) and data validation tools
·         Environmental compliance
·         Program management framework to enable products for ODM, OEM, CDM, JDM
·         Heterogeneous CAD and PDM systems
·         Program Maturity Model

David Karamian, Senior Director, IT, Design and PLM systems, Flextronics, USA

A Virtually Perfect Future

The digital future promises to be an exciting one. Noted PLM author and NASA Consultant, Dr. Michael Grieves, will present his predictions of the technologies and directions that will shape products and their environments in coming years. From product design to manufacture to sustainment and service to disposal, virtual products and techniques will play and increasing role in producing physical product that are "Virtually Perfect." Initiatives sponsored by NASA and other leading industrial and educational organizations are being started that will drive fast-paced innovation and revolutionize and revitalize manufacturing in the United States.

Michael Grieves, PLM Author, Consultant, Professor, NASA, USA


PLM Innovation Europe 2012 Program

Click to see our previous programme